In short
A "not medically necessary" denial means the plan's reviewer did not see enough proof that you meet its rules for this care. You can often win by showing, point by point, that you do. Get the plan's policy, ask your clinician for a letter that answers it, add your records, and appeal before your deadline.
“Not medically necessary” is one of the most common reasons a health plan says no. The words can sound like the plan is saying you don’t really need care. That is not usually what it means.
It usually means this: the plan’s reviewer did not see enough proof, in the records they had, that you meet the plan’s rules for this service. Fix the proof, and you have a real chance to win.
This guide explains what the denial means, what evidence turns it around, and how to appeal. It is part of the Coverage & Appeals Center.
What the letter says vs. what it means
| What the letter says | What it often means |
|---|---|
| “Not medically necessary” | The records didn’t show you meet the plan’s criteria |
| “Does not meet clinical criteria” | A specific requirement in the plan’s policy wasn’t documented |
| “Conservative treatment not documented” | The plan wants proof you tried simpler care first (like physical therapy or medicine) |
| “Not supported by documentation” | Key notes or test results weren’t sent |
| “Alternative treatment available” | The plan thinks a cheaper option should come first |
Each plan has written rules for each service. They go by different names: medical policy, coverage policy, clinical criteria, or guideline. The reviewer compares your records to those rules. If something is missing, the answer is often “not medically necessary.”
The evidence that overturns it
You win this kind of appeal by answering the plan’s own rules, one at a time.
1. Get the plan’s policy
Ask the plan for a free copy of the exact medical policy it used (29 CFR 2560.503-1(g)(1)(v)). Read the criteria. They are often a checklist. For example, a policy may require a certain number of weeks of other treatment, certain test results, or certain symptoms.
2. Match your records to each criterion
Go down the checklist. For each item, find the record that proves it:
- Visit notes that describe your symptoms and how long you have had them.
- Records of treatments you already tried, such as physical therapy, medicine or injections, and how they worked.
- Test and imaging results.
- Notes on how the problem affects daily life, like work, sleep or walking.
If a criterion isn’t met, ask your clinician whether there is a medical reason the rule doesn’t fit you. That reason belongs in the letter.
3. Get a letter of medical necessity
Your clinician’s letter is the most important part. A strong letter:
- Names your diagnosis and the care requested.
- Quotes or lists the plan’s criteria and shows how you meet each one.
- Explains why this care is needed now.
- Lists what was already tried, for how long, and the result.
- Explains the risk of waiting or of a different option.
- Cites a professional guideline when one supports the care.
It helps to give your clinician’s office a copy of the plan’s policy and your denial letter.
4. Ask about a peer-to-peer review
Sometimes your clinician can talk directly with the plan’s reviewing doctor. This is called a peer-to-peer review. Ask your clinician’s office if one is possible.
How to appeal a “not medically necessary” denial
- Mark your deadline. Find the appeal deadline on the denial letter and put it on your calendar.
- Request the plan’s policy. Ask for the criteria the plan used and a copy of your claim file (29 CFR 2560.503-1(h)(2)(iii)).
- Share it with your clinician. Send the denial letter and the policy to your clinician’s office and ask for a letter of medical necessity.
- Collect records that match each criterion. Gather notes, test results and treatment history.
- Write a short appeal letter. Use the template below and attach everything.
- Send it and keep proof. Use the method on the denial letter. Save the fax confirmation, mail receipt or portal screenshot.
- Ask for external review if needed. If the plan upholds the denial, request an external review before that deadline.
Sample appeal letter
Sample appeal letter — “not medically necessary”
[Your name] [Your address] · [Your phone] · [Your email] [Date] [Plan name] — Appeals Department [Address or fax from your denial letter] RE: Appeal of "not medically necessary" denial Member name: [Name] Member ID: [Number] Claim / reference number: [Number] Service: [Service requested] Ordering clinician: [Name, credentials] Date of denial letter: [Date] To the Appeals Department: I am appealing your decision that [service] is "not medically necessary." I believe I meet the criteria in your policy, [policy name or number]. Your policy requires: 1. [Criterion 1] — Met. See [record, date], page [#]. 2. [Criterion 2] — Met. See [record, date], page [#]. 3. [Criterion 3] — Met. See [record, date], page [#]. [If a criterion does not fit: "My clinician explains why [criterion] does not apply to me in the enclosed letter."] Enclosed: - Letter of medical necessity from [clinician] - Medical records from [dates] - Your policy with the criteria I meet marked - Your denial letter Please reverse the denial. If you do not, please tell me in writing the specific reason, the criteria used, the name and credentials of the reviewer, and how to request an external review. [If urgent:] My clinician believes waiting could seriously harm my health. I request an expedited review. Sincerely, [Signature] [Printed name]
Free sample letters from the Washington Office of the Insurance Commissioner and the Patient Advocate Foundation are listed under Sources.
Deadlines
Deadlines depend on your plan type and state. Use the earliest date that applies, and confirm it with your plan.
| Step | Federal (ACA rule) | Kentucky | Indiana |
|---|---|---|---|
| Internal appeal | Generally within 180 days of the denial | At least 180 days for most plans; check your denial letter (KY DOI UM Review Guide (2026)) | No state filing window; federal rules give at least 180 days for most plans (29 CFR 2560.503-1(h)(3)(i)). Grievance resolved within 20 business days (IC 27-8-28-16); appeal of that decision within 45 days (IC 27-8-28-17) |
| External review request | Generally within 4 months of the final internal denial | Within 4 months, through your insurer | Within 120 days, through your insurer |
| External review decision | Within 45 days; 72 hours expedited (45 CFR 147.136(d)) | Within 45 days at most (often sooner); within 72 hours at most expedited (KY DOI UM Review Guide (2026)) | Within 15 business days; 72 hours expedited (IC 27-8-29-15) |
Self-funded employer plans use the federal external review process, not the state’s. See Kentucky and Indiana for the state steps.
When to escalate
Ask for an external review if the plan upholds the denial after your internal appeal. In Kentucky and Indiana, “not medically necessary” denials are the kind of decision state external review is designed for (KRS 304.17A-600; IC 27-8-29-12).
You can also contact your state Department of Insurance with questions or a complaint:
- Kentucky Department of Insurance: (800) 595-6053, Option 1 (in Kentucky), or (502) 564-6034 (KY DOI Division of Consumer Protection)
- Indiana Department of Insurance Consumer Services: (800) 622-4461 (IDOI Consumer Services)
If you have a self-funded employer plan, the state may not regulate it. Ask the plan for its federal external review steps.
Related denial types
- If the problem was approval in advance, see denied for missing prior authorization.
- For procedure-specific help, see how to get an MRI, physical therapy or an epidural steroid injection covered.
Examples by type of care
The same denial looks a little different for each kind of care. These are common patterns, not rules for your plan.
- Imaging, such as an MRI. Plans often want to see how long you have had symptoms, your exam findings, and treatment tried first. See getting an MRI covered.
- Physical therapy. Plans often look for measurable goals and progress, and may limit visits. See getting physical therapy covered.
- Spine injections. Plans often want a diagnosis that fits, imaging that matches, and proof an earlier injection helped. See getting an epidural steroid injection covered.
Common mistakes to avoid
- Arguing in general. “I really need this” is not enough. Show, criterion by criterion, how you meet the plan’s policy.
- Leaving out what you already tried. If the plan wants proof of earlier treatment, list every therapy, medicine and visit, with dates.
- A short or vague clinician letter. Ask your clinician to address the exact words in the denial.
- Waiting too long. File before the deadline, even if a record is still on the way.
Frequently asked questions
Does “not medically necessary” mean my doctor was wrong?
No. It usually means the records the plan reviewed didn’t show you meet its written criteria. Better documentation often changes the answer.
Can I see the rules the plan used?
You can ask for them. Plans usually call them a medical policy or clinical criteria. Request a copy in writing; it must be free (29 CFR 2560.503-1(g)(1)(v)).
Who should write the letter of medical necessity?
The clinician who ordered the care. Give their office the denial letter and the plan’s policy so the letter answers each point.
What if I don’t meet one of the criteria?
Ask your clinician whether there is a medical reason the rule doesn’t fit your case. That explanation belongs in the letter.
How long does the plan have to decide my appeal?
It depends on your plan and state. In Kentucky, state-regulated plans decide internal appeals within 30 days, or 72 hours if expedited.
Can I ask for an outside review?
Often, yes. After a final internal denial, you can generally ask for an external review. In Kentucky the window is 4 months and in Indiana it is 120 days.
Should I get the care while I wait?
That is a decision for you and your clinician. If you go ahead and the appeal fails, you may owe the bill. Ask for a cost estimate or cash-pay price first.
Does Aptiva handle these appeals?
For Aptiva patients, yes. Aptiva’s team handles prior authorization and appeals for our patients in Kentucky and Indiana.
Sources
- 45 CFR 147.136 — Internal claims and appeals and external review processes (Cornell LII)
- CMS — External appeals fact sheet (CCIIO)
- Washington Office of the Insurance Commissioner — Sample appeal letter for a "not medically necessary" denial
- Patient Advocate Foundation — Sample appeal letter for a denied claim
- Kentucky Department of Insurance — Independent External Review guide
- Indiana Code 27-8-29 — External review of grievances (Indiana General Assembly)
- 29 CFR 2560.503-1 — Claims procedure (eCFR)
- Kentucky Department of Insurance — Utilization Management Review Guide (rev. January 2026)
- KRS 304.17A-600 — Definitions (Kentucky Legislature)
- Indiana Code Title 27 (IC 27-8-28, IC 27-8-29) — Indiana General Assembly
- Kentucky Department of Insurance — Division of Consumer Protection
- Indiana Department of Insurance — Consumer Services